WOFASH Privacy Policy

Last updated: 9 August 2026

WOFASH respects your privacy and is committed to protecting the personal information you provide when using our website, mobile applications, shopping services, account features, personalized fashion services, beauty and personal care services, and related digital experiences.

1. Information We Collect

We may collect information that you provide directly to WOFASH, including your name, email address, mobile number, delivery address, billing details, account information, order information, product preferences, measurements, customization details, customer support communications, and information submitted when using personalized design or virtual try-on features.

When you choose to sign in using Google, Facebook, Apple, or another supported authentication provider, we may receive basic account information that you authorize that provider to share with us, such as your name, email address, profile identifier, and profile image.

2. Photos and Customization Data

WOFASH may allow customers to upload or capture photographs for virtual try-on, fashion customization, fitting guidance, or design preview features. Photos are processed only for the services requested by the customer unless separate permission is provided for another purpose.

Camera access is activated only after the customer gives permission. WOFASH does not intentionally activate a device camera or microphone without user interaction and permission.

3. How We Use Information

We may use personal information to create and manage customer accounts, authenticate users, process orders, provide delivery updates, manage returns and refunds, save wishlists, personalize shopping experiences, provide custom design services, improve our products and services, prevent fraud, provide customer support, and comply with legal obligations.

4. Authentication Services

WOFASH may use third-party authentication services such as Firebase Authentication, Google Sign-In, Facebook Login, and Sign in with Apple. Authentication providers process information according to their own privacy policies and terms.

5. Payments

Payment transactions may be processed by authorized third-party payment gateways. WOFASH does not intentionally store complete payment card information unless such storage is provided through a compliant payment service provider.

6. Cookies, Analytics and Advertising Technologies

WOFASH may use cookies and similar technologies for essential website functionality, analytics, performance measurement, advertising, conversion tracking, fraud prevention, and personalization.

These technologies may include services provided by Google, Meta and other analytics or advertising partners, subject to applicable consent requirements and privacy laws.

7. WhatsApp, Email and SMS Communications

Where permitted and where you have provided the required consent, WOFASH may communicate with you using email, SMS, WhatsApp, push notifications, or other communication channels for account verification, order updates, customer service, transactional messages, and promotional communications.

You may opt out of eligible promotional communications using the unsubscribe or opt-out method provided with the communication.

8. Sharing of Information

We may share information with trusted service providers when necessary to operate WOFASH, including hosting providers, authentication providers, payment processors, logistics providers, customer support systems, analytics services, communication providers, and technology partners.

We do not sell personal information merely because a customer creates a WOFASH account.

9. Data Security

WOFASH uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

10. Data Retention

We retain personal information only for as long as reasonably necessary to provide our services, meet contractual and legal requirements, resolve disputes, prevent fraud, and maintain appropriate business records.

11. Your Rights and Choices

Subject to applicable law, you may request access to, correction of, or deletion of certain personal information associated with your WOFASH account. You may also request account deletion using our Data Deletion page.

12. Children's Information

Products for children may be purchased by parents or guardians. Where photographs or customization information relating to a child are submitted, the person submitting the information should be the child's parent, legal guardian, or otherwise properly authorized to provide it.

13. Third-Party Links

WOFASH may contain links to third-party websites or services. Their privacy practices are governed by their own policies.

14. Changes to This Privacy Policy

We may update this Privacy Policy when our services, technology, regulatory obligations, or business practices change. The latest version will be published on this page with the updated date.

15. Contact WOFASH

For privacy questions or requests, please contact WOFASH through the contact information published on www.wofash.com.


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